Northwind Supply
Industrial supply distributor; design partner for audit-log-v2 and the SAML push in sso-saml. Renewal: October 2026.
Threads
- sso-saml (procurement requirement)
- audit-log-v2 (compliance lead is the project sponsor on their side)
- order-routing-v2 — they want self-hosted edge, which is out of scope; accepted v1 + read replicas as a stopgap
Watch
- They are the loudest voice for SCIM. Maya has held the line; reassess in Q3.
- New compliance lead joins their side in May — first impression matters.
Backlinks · 10
↪competitive/n8n…ity-conscious deals. ## Where they win - Self-hosting (the northwind-supply ask we declined). - Free for self-hosters; cheap cloud tier…↪decisions/deprecate-router-v1…All three design partners (acme-logistics, northwind-supply, stellar-freight) will be migrated. - Self-ho…↪decisions/single-region-eu…ogistics]] is US-east; stellar-freight is EU; northwind-supply is US-east. ## Decision Launch in a **single EU region…↪people/nora-bell…ncluding acme-logistics (renewal at risk) and northwind-supply. ## Threads - acme-logistics - [[customers/n…↪projects/audit-log-v2…capture across rules, billing, and SSO. Compliance ask from northwind-supply; nice-to-have for everyone else. ## Goals - Every rule cha…↪projects/order-routing-v2…quarter - Audit log every rule change (compliance ask from northwind-supply) ## Decisions - use-protobuf-internal — inte…↪projects/rules-engine-customer-ui…All rule changes appear in the audit log (compliance, see northwind-supply) - Live preview against real-but-sampled traffic (no shadow…↪projects/sso-samlSAML SSO support for enterprise tier. Driven by northwind-supply (procurement requirement) and showing up in three open deal…↪strategy/2026-okrs…KR2.2**: All design partners (acme-logistics, northwind-supply, stellar-freight) renewed. - **KR2.3**: Zero…↪strategy/mid-market-thesis…with a clear champion (usually VP Ops). - Compliance asks (northwind-supply) without enterprise legal pain. ## Bets in service of this…