n8n
Open-source workflow automation; self-hostable. Wild card competitor — sometimes shows up in security-conscious deals.
Where they win
- Self-hosting (the northwind-supply ask we declined).
- Free for self-hosters; cheap cloud tier.
- Developer-flavored authoring.
Where we win
- Customer-facing UI. n8n is built for developers; ours is for ops.
- Managed reliability — most teams underestimate ops cost of self-hosting.
- We're not a workflow tool; we're a routing engine. Different shape.
Watch
- Likely to come up if northwind-supply explores self-hosting alternatives in 2027.
- Their cloud tier is improving; less of a self-hosting purist than they were two years ago.