Pricing workshop
Cross-functional pricing workshop. Outcomes feed pricing-page-refresh and freemium-self-serve.
Decisions
- Three-tier structure: Starter / Growth / Enterprise (no change in shape).
- Q2 list-price increase is 12% for Starter and Growth; Enterprise is custom.
- Freemium tier is not yet decided — escalated to a separate decision: freemium-self-serve.
Action items
- @tom — model freemium-conversion scenarios — due 2026-04-08
- @maya — partner with Anna on tier feature differentiators in pricing-page-refresh
- @kai — surface objection patterns from Acme + 2 other late-stage deals
Notes
- Kai pushed back hardest on the 12% — afraid it'll spook Acme's renewal. Marco accepted the risk for non-Acme accounts; Acme gets a custom quote.
Backlinks · 4
↪decisions/freemium-self-serveContext 2026-03-25-pricing-workshop surfaced a recurring objection: prospects want to try Helix…↪people/kai-mendez…Pushed back hard on the proposed Q2 price increase — see 2026-03-25-pricing-workshop.↪people/tom-hayashi…cing change. ## Threads - billing-migration - 2026-03-25-pricing-workshop - freemium-self-serve ## Notes - The billing…↪projects/pricing-page-refresh…icing page rebuild to support the new tiering coming out of 2026-03-25-pricing-workshop. Currently paused pending the [[decisions/freemium-self-ser…